About Us

who We are

We Specialized in Sustainable Material
Engineering and Furniture Innovation

PLAIN HOMELAND, born from an entrepreneur's passion in 2006, has grown from a little furniture workshop in Foshan into a global home furnishings enterprise. We bridge eastern craftsmanship with western design sensibilities, carrying forward our founder's original commitment to making exceptional design accessible. Up till now, this legacy still lives in every partnership we build.

Today, our 100,000M2 industrial complex, 20,000M2 smart warehouse, and 50,000M2 company-owned flagship showroom stand as testaments to this journey. Yet behind these numbers lies an unwavering focus on human-centric design. From R&D to after-sales, our team of hundreds works as one, blending craftsmanship with innovation to transform houses into homes.

19+
Years of Exp
50,000㎡
Flagship Showroom
200+
National Patents
300+
Stores Worldwide

BRANDS

Explore Our Brands

Pure, Minimalist, Noble

HANSPLAIN

Blending Italy's century-old design ethos and timeless craftsmanship with minimalist aesthetics.

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Pure, Minimalist, Noble

OXME

OXME curates design-led pieces to express individuality through a modern home aesthetic.

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Pure, Minimalist, Noble

WASSAI

WASSAI blends innovative design with creative spirit, turning home into a place of expression.

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Pure, Minimalist, Noble

SEECIYA

SEECIYA balances heritage and refined luxury, shaping an elegant lifestyle through subtle details.

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HANSPLAIN
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OXME
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WASSAI
04

SEECIYA

Narrative

Our General Headquarters

PLAIN HOMELAND is located in Sunlink, Lecong Town, Shunde District, Guangdong Province, owning 5000m2 work space with minimalism design and advanced, humanized equipment to creat a comfortable and convenient work environment.

Headquarters
IMPRESSIVE
Headquarters
IMPRESSIVE
Headquarters
IMPRESSIVE

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TEAM

Experienced Team

PLAIN HOMELAND is a thriving hub of expertise, powered by 10 specialized departments and a growing team of over 300 skilled professionals.

MARKETING CENTRE
Leads investment event planning and new retail initiatives.
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OVERSEAS CENTER
Oversees global investment recruitment across retail, wholesale, and bulk channels.
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DIRECT RETAIL CENTER
The headquarters retail terminal operates as the Direct Retail Center.
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DESIGN CENTER
Focuses on interior, decoration, and joinery design coordination.
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CS CENTER
Handles after-sales service and customer feedback management.
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R&D DEPARTMENT
Develops new products and oversees product updates.
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QM DEPARTMENT
Conducts product quality inspection and environmental testing.
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INFO DEPARTMENT
Manages information systems and maintains the order platform.
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FINANCE DEPARTMENT
Oversees financial operations and accounting.
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HR DEPARTMENT
Oversees recruitment, training, and employee welfare.
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Vision

To design and craft timeless furniture of enduring quality — pieces that elevate homes with quiet elegance, and become part of life’s most meaningful moments, year after year.

Mission

To become one of the world's leading providers of timeless, high-quality furniture that elevates modern living and lasts for generations.

We Specialized in Sustainable Material
Engineering and Furniture Innovation